Cosmetic Dentistry Blog
Web Marketing Tips for Dentists
Archive for July, 2010
Page 1 Solutions Wins Outstanding Achievement Award From Interactive Media Awards, Inc.
Thursday, July 29th, 2010
This week, Page 1 was informed that we had won an award from Interactive Media Awards, Inc. (IMA) for Outstanding Achievement in the category of Beauty/Cosmetics for the design of the Galleria Dental Aesthetics.
Galleria Dental Aesthetics is a cosmetic dentistry practice located in McLean, Virginia. The practice is home to Dr. Chong Lee and Dr. Joseph Oh and they serve patients throughout Washington, DC.
You can read the full press release here.
Tags: Award winning design, cosmetic dentist
Posted in Award Winning, page 1 solutions, Website Design | Comments Off
2010 IACA Meeting – Boston
Sunday, July 25th, 2010
The 2010 International Academy of Cosmetic Aesthetics (IACA) Meeting concluded yesterday. Despite the tight economy, the meeting recorded another increase in attendance from member dentists.
“I heard the attendance has continued to increase, even during this economy,” said Orange County cosmetic dentist Joseph Henry in a conversation with exhibitor, Bill Fukui.
“This will be, by far, the best professional meeting we attend in 2010,” said Fukui, the Chief Operating Officer of Page 1 Solutions, a dental website marketing firm. “Not only has the activity at our booth been good, so has the energy of the doctors. This group has a unique chemistry and you can see that in the courses, on the exhibit floor and during the after meeting activities. I think that is why it continues to be successful.”
The annual IACA meeting is a 3-day meeting and covers courses on clinical techniques, dental technology, practice management, staff training/motivation, and dental marketing.
Posted in Uncategorized | 1 Comment »
Could a “Million Dollar Smile” Have Helped Earn a Million Dollars?
Monday, July 12th, 2010
Answer: In the case of American Idol runner-up, Crystal Bowersox, it may have.
While the show is centered on the contestant’s singing abilities and stage presence, an imperfect smile could have cost Crystal a chance at winning first place.
Why? Voting viewers couldn’t stop focusing on her (teeth) imperfections versus focusing on her (vocal) near-perfections.
Crystal’s fans and critics fell in love with her incredible singing abilities and talent, but she was often harshly criticized of her imperfect teeth. While singing, every viewer couldn’t help but focus on the gap caused by a missing tooth. Thus, it’s highly likely her (lack of) teeth cost her a shot at winning “Idol”. Fans were more focused on her missing teeth than they were her beautiful singing voice.
Does this sound shallow? Quite possibly, yes. But in a country where “image is everything” voting viewers saw her mouth first, and heard her voice second. What if her teeth were corrected, would people fall in love with her voice AND her smile? Could she have won? I would have say “yes” I believe she would win.
The good news: She did win, relatively speaking. Since the show, like numerous other runner-ups, she made alterations to her appearance, primarily with a Cosmetic Makeover. She appears to have been charmed to the notion of aesthetic corrections and Cosmetic Dentistry.
The best part is… news like this gives fans an incentive to fix their own smiles. When stories like this break out, more and more people will search the Internet to gather information on how to go about making a change for themselves… and how to feel like a million bucks.
Don’t hesitate to remind your patients that a “Million Dollar Smile” may indeed be worth a million dollars.
Posted in Uncategorized | Comments Off