Three Tips to a Successful Online Dental Gallery
Your online dental gallery is one of the most important things your website can tell your visitors about your work. Many people visiting a cosmetic dentist’s website won’t contact the office unless there are before and after photos of their procedure available. Dr. Babak Firouzi, DMD, has a great example before and after gallery on his website. We’ll use this as a guide to give you three great tips for a successful online dental gallery!
1. Clear organization is a must. It is important that your website visitors know where to find the before and after images they are interested in. Having clear navigational buttons, either on the side or top of your website will help navigate your visitors to the images they want to see. Dr. Firouzi’s site has a clear button on the left hand side that says, “Gallery of Smiles“. You can also name this button “Smile Before and Afters” or something similar.
2. Show them only the images that they want to see. It is also good to separate out before and afters for different procedures, that way visitors aren’t bombarded with images that they don’t want to see. Dental before and after photos can be a bit graphic, and visitors will appreciate not having to wade through images for procedures they aren’t interested in. Dr. Babak Firouzi’s site offers images for these procedures, separated into three separate pages:
3. Organize the images on the page. This one seems pretty basic, but it is important that your online visitors know which two images of teeth belong to the same person. Dr. Firouzi’s site handles this by simply placing the dental procedure images very close to each other, within the same border, so it is apparent that they belong to the same person.
This entry was posted on Wednesday, March 31st, 2010 at 4:12 pm by JessicaE and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.