Archive for July, 2009

Blogging for Dentists

Thursday, July 16th, 2009

Blogging is a great way to improve your search engine rankings and enhance your dental website. It not only helps your positioning on search engines, but can also help you establish yourself as an industry expert and reach out to your patients.

At first it may seem like a lot of work, but blogging is actually very simple and doesn’t take much time at all. If done well, it can be a great resource for your existing and future patients, as well as other dental professionals. But keep a few things in mind:

  • Entries should be kept pretty short and sweet. Anything over 300 words becomes more like an article and less like a blog. If you find that you need more room, split the entry into two or three parts.
  • Always consider your audience. Blogs should be written with your target audience in mind. What kind of information are they interested in? What is their vocabulary? Try to use language and topics that your reader can relate to and understand.
  • Add photos and graphics if it helps convey your message. Blogs may be a great way to showcase before and after photos.
  • SPELL CHECK.

Sign up with a service like Blogger (which is free and easy to use), and give it a shot. If you have any questions, let me know! I’d be glad to help.

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