What Does SERP Mean?

August 17th, 2010 by clintm

SERP stands for Search Engine Results Page. When you enter a query into a search engine i.e. Google, you receive a page with results and this is called a SERP.

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Page 1 Solutions Wins Outstanding Achievement Award From Interactive Media Awards, Inc.

July 29th, 2010 by JessicaE

This week, Page 1 was informed that we had won an award from Interactive Media Awards, Inc. (IMA) for Outstanding Achievement in the category of Beauty/Cosmetics for the design of the Galleria Dental Aesthetics.

Galleria Dental Aesthetics is a cosmetic dentistry practice located in McLean, Virginia. The practice is home to Dr. Chong Lee and Dr. Joseph Oh and they serve patients throughout Washington, DC.

You can read the full press release here.

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Posted in Award Winning, Website Design, cosmetic dentist, cosmetic dentistry, page 1 solutions | No Comments »

2010 IACA Meeting – Boston

July 25th, 2010 by billf

The 2010 International Academy of Cosmetic Aesthetics (IACA) Meeting concluded yesterday.  Despite the tight economy, the meeting recorded another increase in attendance from member dentists.

“I heard the attendance has continued to increase, even during this economy,” said Orange County cosmetic dentist Joseph Henry in a conversation with exhibitor, Bill Fukui.

“This will be, by far, the best professional meeting we attend in 2010,” said Fukui, the Chief Operating Officer of Page 1 Solutions, a dental website marketing firm.  “Not only has the activity at our booth been good, so has the energy of the doctors.  This group has a unique chemistry and you can see that in the courses, on the exhibit floor and during the after meeting activities.  I think that is why it continues to be successful.”

The annual IACA meeting is a 3-day meeting and covers courses on clinical techniques, dental technology, practice management, staff training/motivation, and dental marketing.

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Could a “Million Dollar Smile” Have Helped Earn a Million Dollars?

July 12th, 2010 by admin

Answer: In the case of American Idol runner-up, Crystal Bowersox, it may have.

While the show is centered on the contestant’s singing abilities and stage presence, an imperfect smile could have cost Crystal a chance at winning first place.

Why?  Voting viewers couldn’t stop focusing on her (teeth) imperfections versus focusing on her (vocal) near-perfections.

Crystal’s fans and critics fell in love with her incredible singing abilities and talent, but she was often harshly criticized of her imperfect teeth.  While singing, every viewer couldn’t help but focus on the gap caused by a missing tooth.  Thus, it’s highly likely her (lack of) teeth cost her a shot at winning “Idol”.  Fans were more focused on her missing teeth than they were her beautiful singing voice.

Does this sound shallow?  Quite possibly, yes.  But in a country where “image is everything” voting viewers saw her mouth first, and heard her voice second.  What if her teeth were corrected, would people fall in love with her voice AND her smile?  Could she have won?  I would have say “yes” I believe she would win.

The good news:  She did win, relatively speaking.  Since the show, like numerous other runner-ups, she made alterations to her appearance, primarily with a Cosmetic Makeover.  She appears to have been charmed to the notion of aesthetic corrections and Cosmetic Dentistry.

The best part is…  news like this gives fans an incentive to fix their own smiles.  When stories like this break out, more and more people will search the Internet to gather information on how to go about making a change for themselves… and how to feel like a million bucks.

Don’t hesitate to remind your patients that a “Million Dollar Smile” may indeed be worth a million dollars.

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Google Local/Maps

June 29th, 2010 by clintm

Securing a spot with in the Google Local listing has become extremely valuable to any business as it can drive large amounts of traffic to your site. As consumers become more comfortable with clicking on these listings they are beginning to rely on these listings when making purchasing decisions.  Consumers click on these listings because they provide easy access to the business information, including pictures, videos, customer reviews, phone numbers and address. The best thing about it is as a business owner this service is free, just takes time and effort.

Let’s first get into some of the things you should know about Google Local:

  • Your business does not need to have a website to show up in Google local.
  • You can use multiple keywords to show up in Google local but be careful of keyword stuffing.
  • Google prefers that your business be within the city limits of the targeted localization.
  • Not every city has Google local listings.

I’m sure you are asking, “How do I get there?” Well, the first thing you need to do is register your business with Google Local. You can do that from this link Google Local Business Center. From here you will be able to edit and verify all your information and get started.

Securing you spot on Google Local takes time, effort and creative thinking.  As there are no guarantees with being in the map, there are some things you can do to put your best foot forward:

  • Make sure if you have a website your home page has your business name, address, local number and email address in text.
  • When you register your business with Google Local you use the official business name (without ANY keyword stuffing!)
  • Use a local phone number
  • Contact e-mail address
  • When adding photos to your listing use GIF or JPG Images with a 3:2 aspect ration
  • When you create your titles, make sure to integrate a primary keyword or phrase that people would be searching for.
  • For your address, make sure it is correct and be descriptive by spelling out things like street, avenue, boulevard etc.
  • Make sure to link to your website.
  • Don’t forget to add your phone number and verify that it’s the correct phone number.
  • It asks for something called categories, this is very important to your success. Play around with these and test different terms to see how well you show up. This also goes for the custom fields. Also, add as many photos and videos as you can.

There are other fields to fill in, but they are pretty self explanatory. Most importantly you can edit these at any time and I encourage you to play around with your keywords and categories. Like I said above, it takes time and creative thinking to get this done.

Google understands that local search results reach beyond the information you provide directly to them.

Using local links and citations will improve your chances of getting listed. Linking within businesses that you do business with is a powerful way to boost your local business listing. Think about organizations you belong to, that may be able to either link to you or provide a local citation; the BBB is a great example.

Also, encourage your clients to review your business on sites such as Yelp and CitySearch, as well as Google Local.  Over the next year, it’s expected that these local listings and review sites are going to become even more important as consumers assess quality services and products. And even if you don’t take advantage of them, your competitors will. This is very important and can help add value to your listing. This tool is very socially driven and the more reviews and feedback users provide, the more likely Google will be to promote your listings.

In the end you can see how valuable these listings can be if you take some time to complete it thoroughly.  Soon, you can have your business listed and getting traffic.

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Page 1 Solutions Becomes a Silver Sponsor of DrupalCamp Colorado

June 24th, 2010 by JessicaE

Page 1 Solutions is very excited to be a Silver Sponsor of the upcoming DrupalCamp Colorado, which will take place this weekend.  You can read more about this event on our press release here.

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Calling All Dental Consultants

June 2nd, 2010 by JessicaE

Do you have a particular Cosmetic Dentist client who’s not getting enough NEW business?
When’s the last time you’ve had their website evaluated for performance and optimization abilities?
When you do a search for “Cosmetic Dentistry“, “Veneers“, “Teeth Whitening“, etc, does your client show up on the first page of Internet Search results?
If not, then there may be a connection with their website and a lack of new business.
This may be seriously hindering their marketing efforts and increasing their costs per lead.
Page 1 Solutions could help you help your client with some insightful website discoveries and analysis.
We’d be happy to offer a FREE review of their website and give you the results.

Posted in cosmetic dentist, cosmetic dentistry, page 1 solutions, teeth whitening, veneers | 1 Comment »

Facebook – Four Things to Keep in Mind

May 7th, 2010 by JessicaE

There is no doubt about it. Social media is here to stay. It’s becoming more and more ingrained into our everyday lives. Not only do we see it when we’re surfing the Web, but now we see it when we watch TV and when we visit stores and restaurants. We’re surrounded by it. But, how can it help a dental practice?

Many dentists don’t know how social media can work for them. Facebook is by far the most important social media site for doctors. The first thing you’ll want to do is set up a fan page for your practice, but here are a few quick things to keep in mind when assessing your Facebook strategies:

1. Understand the purpose of social media. Social media is a way for people to connect and share their thoughts and ideas among friends. It is the perfect place for you to connect with current and past patients, as well as potential patients, and build relationships with your online community.

2. Don’t expect to get a flood of new patients from your social media efforts. I’m not saying you won’t receive new patients from Facebook, as there is a chance you will. But, don’t expect it to be an automatic source of new business for you. Try not to view your fan page as a patient source, but rather a place where you can build your credibility and online reputation. Once you have done that, and people begin to recognize your name and become comfortable with you, they will be more likely to think of you when they are in the market for a dentist or cosmetic dentistry procedures.

3. Encourage your current patients to join you on Facebook. In order to build a strong rapport with new patients, you need to leverage your current patients. People LOVE to hear great testimonials about a service or product. What better person to be an advocate for your expertise and service than a patient who is thrilled with their results? By encouraging your current patients to become a fan of you on Facebook and post their comments, you will allow potential patients to read these wonderful things about your practice.

4. Post relevant and interesting information and post regularly, but not too often. Facebook is a great way to drive people to your blog, to mention awards or certifications you may have received, new equipment or services you now offer, etc. Strive to post something once per day. If it’s timely information, more than one time a day is fine, but you want to avoid bombarding your fans with so many posts that you clog up their “walls.” You also don’t want to post so infrequently that they forget who you are. Try to maintain that delicate balance.

These are just a few of the things that you should keep in mind when thinking about how to incorporate Facebook into your online marketing. Each practice is different, so if you need help developing a social media strategy, please contact us today.

Posted in Facebook, cosmetic dentist facebook, cosmetic dentistry facebbook, social media marketing | No Comments »

Cosmetic Dentists Who Are Coming of Age

April 21st, 2010 by JessicaE

Take a guess as to what these five Cosmetic Dentists have in common…

Gateway Dental Arts (Salt Lake City)
Terry Bass, DDS (Oklahoma City)
More Smiles Dental Spa (Covington, LA)
James Loye, DDS (San Diego)
Answer: Each has “come of age” by asking Page 1 Solutions to develop their Facebook Fan Page. They have chosen to give Social Media Marketing a chance.
But why?
Social Media Marketing the newest frontier for the Internet. By creating and maintaining a fan page on Facebook, friends of friends can easily get to know your business easier than before for a fraction of any advertising cost. Ultimately, if down with a little effort and an open mind, you can pick up additional clients through social media marketing without damaging your checkbook.
Word of Mouth is considered the greatest form of advertising. But just imagine if one of your clients loves their new smile so much they become a fan of your practice’s Facebook profile. They may go so far as to post before and after pictures on their Facebook profile page.
Guess who will see these before and after pictures?….
Answer… Their best friends and acquaintances from their hometown, college, relationships and past.
Chances are, your client’s Facebook friends live within your market. Consider the phrase: Birds of a Feather flock together. All it takes is for one friend of a friend to see your client’s smile and they might consider taking this friendly endorsement to heart and contact your office.
Does this sort of thing actually happen? Of course it does. Getting business from friends of friends via social media is easier than you might think. Don’t be skeptical.
Check out this video from www.socialnomics.com for some encouragement and ask yourself if you are “coming of age”?

Posted in cosmetic dentist facebook, cosmetic dentist social media marketing, cosmetic dentistry facebbook, cosmetic dentistry social media marketing | No Comments »

Three Tips to a Successful Online Dental Gallery

March 31st, 2010 by JessicaE

Your online dental gallery is one of the most important things your website can tell your visitors about your work. Many people visiting a cosmetic dentist’s website won’t contact the office unless there are before and after photos of their procedure available. Dr. Babak Firouzi, DMD, has a great example before and after gallery on his website. We’ll use this as a guide to give you three great tips for a successful online dental gallery!

1. Clear organization is a must. It is important that your website visitors know where to find the before and after images they are interested in. Having clear navigational buttons, either on the side or top of your website will help navigate your visitors to the images they want to see. Dr. Firouzi’s site has a clear button on the left hand side that says, “Gallery of Smiles“. You can also name this button “Smile Before and Afters” or something similar.
2. Show them only the images that they want to see. It is also good to separate out before and afters for different procedures, that way visitors aren’t bombarded with images that they don’t want to see. Dental before and after photos can be a bit graphic, and visitors will appreciate not having to wade through images for procedures they aren’t interested in. Dr. Babak Firouzi’s site offers images for these procedures, separated into three separate pages:
3. Organize the images on the page. This one seems pretty basic, but it is important that your online visitors know which two images of teeth belong to the same person. Dr. Firouzi’s site handles this by simply placing the dental procedure images very close to each other, within the same border, so it is apparent that they belong to the same person.

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